Have
you ever analyzed the way you speak to different people? What words you chose?
How you say those words? Believe it or not, we all accommodate our
communication styles depending on the situation we are in. We shift speech
patterns in order to fit in with the person we are talking with or
differentiate ourselves from that person. This is called communication
accommodation, when you adjust your communication style in order to fit the
style of the person you are speaking with. This theory explains why we speak
differently in work situations versus speaking in casual situations.
This theory is broken down into two parts; convergence
and divergence. Convergence is when we change our speech styles to be more like
the person we are speaking with. In essence, when we elect, knowingly or
unknowingly, to communicate in the same way the other person communicates. The way we accommodate our communication by
convergence, is by the way we change our pitch, the words we choose, and also
our non-verbal communication. Divergence is when we accommodate one group’s
speech style to define differences in another group’s communication style. In
divergence, the differences are often emphasized and made to differentiate
themselves from another group to establish some sort of identity.
A great example of communication accommodation theory is
how we speak during an interview and how we normally speak with friends.
Everyone, when interviewing, tries to convey themselves as the best version of
themselves. Isn’t that interesting that we put on a scene to try and sell
ourselves as someone we are not in order to get the job? Let’s play this out.
You get a phone call from the person who will be interviewing you and change
your tone to a respectful, excited sound and automatically accommodate your
speech to the way the person you are speaking with is speaking. Now that you
have the interview set up, you practice answering questions, thoughts of what
to expect run through your mind and you try to be as prepared as possible.
Since you have pre-determined expectations of how the interview may go, you are
already thinking of how you are going to accommodate your communication to fit
what the interviewer is looking for. You
answer all the questions right, accommodating your speech to be like the
interviewers and you get the job. I would argue that it is almost impossible
not to accommodate communication in an interview. It is important to be
yourself, but if you spoke to the interviewer the same way you speak with your
best friend, you might not get the job.
When talking about convergence of our communication
styles, we must also talk about the divergence of our communication
styles. People are not trying to attempt
to disagree on a subject but more of a way people choose to separate themselves
from a group. This can be a way a group or person to establish their identity
in the world. An example of divergence can also be seen in an interviewer and
in interviewee situation. While we attempt to accommodate our personal
communication style to gain favor with the interviewer, there is divergence in
the status of power in that particular situation. The interviewer runs the
meeting, determines the outcome and holds the power of communication, diverging
communication styles. They will ask you questions about your past job history,
personal goals, strengths and weaknesses and many more questions conveying they
are the communicative power in that meeting.
We all accommodate our communication styles in one way or
another. It is important to remember the value in accommodating our communication
to the situations that arise and the people we are speaking to. Next time you
interview with someone, keep this theory in mind.
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